Case Study
Turning automated data into tasty storytelling
The Global Insight Team has made Enlyta Insights the heart of its platform ecosystem, combining data automation and insight storytelling to achieve a more significant impact.
Challenge
The Global Insight team wanted to improve the immediacy and impact of insights across the business. They asked us to accelerate the speed of reporting from three different trackers and to find an alternative to time-consuming PowerPoint reporting and constant data requests.
Solution
We combined data from the three trackers, across 20 markets, to create integrative dashboards accessible to users across the organization. The Insights Team used the information to publish internal articles inspired by important themes and findings. Once the platform became widely adopted, we added search, spend and app download data and widened the audience to every tier of global management, significantly enhancing our business insights.
Results
5000
Yearly Visits
800+
Monthly Active Users
75
Insight Stories Published Yearly
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