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Democratised data double edged sword website

Is Democratised Data a Double-Edged Sword? Navigating Brand Tracking Challenges

Despite its benefits, democratised data presents several risks. With great accessibility comes great responsibility. If not carefully managed, it can lead to misinterpretations, inefficiencies, and decision-making based on flawed insights.

Sam C

Sam Chesson

Is Democratised Data a Double-Edged Sword? Navigating Brand Tracking Challenges

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Is Democratised Data a Double-Edged Sword? Navigating Brand Tracking Challenges

Despite its benefits, democratised data presents several risks. With great accessibility comes great responsibility. If not carefully managed, it can lead to misinterpretations, inefficiencies, and decision-making based on flawed insights.

Sam C

Sam Chesson

Global Success Manager

Democratised data double edged sword website
Is Democratised Data a Double-Edged Sword? Navigating Brand Tracking Challenges
News

Seeing the Bigger Picture: The Importance of Contextual Data in Brand Tracking

Many brand tracking tools fail to provide the necessary context, leading to incomplete and misleading insights. Enlyta Insights addresses this issue by integrating contextual data, ensuring a more accurate and comprehensive understanding of your brand’s performance.

Oliver Hayward

Oliver Hayward

Global Head - Enlyta Insights

Seeing the big picture with contextual data
Seeing the Bigger Picture: The Importance of Contextual Data in Brand Tracking
News

Five Common Brand Tracking Reporting Methods and Their Unseen Shortcomings and Impact on Insights

Brands have more data available at their disposal than ever before, but even companies with in-house insight teams and advanced data collection capabilities are struggling to get valuable insights for brand analysis.

Art

Art Stivison

Director, Enlyta Insights

Five Common Brand Tracking Reporting Methods and Their Unseen Shortcomings and Impact on Insights
Five Common Brand Tracking Reporting Methods and Their Unseen Shortcomings and Impact on Insights
News

7 Reasons Enlyta Insights Is Better Than Business Intelligence Tools for Brand Tracking Data

Say goodbye to traditional BI tools and embrace a platform that transforms raw data into compelling narratives, driving smarter business decisions.

Oliver Hayward

Oliver Hayward

Global Head - Enlyta Insights

Why Enlyta is better than business intelligence tools for brand tracking
7 Reasons Enlyta Insights Is Better Than Business Intelligence Tools for Brand Tracking Data

Going Beyond Search – The Latest Developments To Amplify Insights

Going beyond search
Going Beyond Search – The Latest Developments To Amplify Insights

Communicating Research Findings to Busy Stakeholders: Strategies Beyond PowerPoint

PowerPoint is a powerful presentation tool. However, it often falls short when it comes to delivering brand tracking data.

Luke Brook

Global Product Marketing Manager

Communicating Research Findings to Busy Stakeholders
Communicating Research Findings to Busy Stakeholders: Strategies Beyond PowerPoint

Transforming Brand Tracking from Reactive Reporting to Proactive Insights

There's a risk that your business could be wasting valuable time and money on brand tracking studies because your teams need more efficient tools for the job.

Oliver Hayward

Oliver Hayward

Global Head - Enlyta Insights

Seeing the big picture
Transforming Brand Tracking from Reactive Reporting to Proactive Insights

Bringing Your Insights to Life To Inform Better Brand Growth Decisions

Enlyta logo dark back
Bringing Your Insights to Life To Inform Better Brand Growth Decisions
Awards

Enlyta wins 'Best Use of Innovation' in BHBIA BOBI Awards

Enlyta logo dark back
Enlyta wins 'Best Use of Innovation' in BHBIA BOBI Awards