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Traditional dashboards are designed to track what we think stakeholders need. Most businesses require a solution that allows for far more spontaneous data exploration - the questions that arise from the answers.

Despite its benefits, democratised data presents several risks. With great accessibility comes great responsibility. If not carefully managed, it can lead to misinterpretations, inefficiencies, and decision-making based on flawed insights.

Brands have more data available at their disposal than ever before, but even companies with in-house insight teams and advanced data collection capabilities are struggling to get valuable insights for brand analysis.

There's a risk that your business could be wasting valuable time and money on brand tracking studies because your teams need more efficient tools for the job.