AI built for insight workflows
Enlyta AI helps insight teams move from data to insights faster, while keeping researchers at the center of the process.
Why generic AI falls short for brand and insights workflows
Generic AI chatbots are fast, but brand, marketing and research work depends on context, evidence and analytical structure. Moving research between disconnected AI tools can introduce friction and make outputs harder to govern or trust.
Three problems show up:
They can’t work on what they can’t see
Teams copy, upload and re upload reports, data and presentations across multiple tools. Version control breaks down and critical context gets lost.
They create a prompt tax
When getting a useful answer depends on writing, testing and refining prompts, teams spend time operating AI instead of applying insights. Outputs can also vary depending on who asks the question and how.
They flatten complex research
Brand and research insights live in annotated charts, multi-wave tables and research decks built around the ways research teams organize and interpret findings. Generic AI can summarize the words, but without the right research context, it can miss how insight teams intend those materials to be used and understood.
The result? AI that feels powerful in isolation but unreliable in real brand, marketing and research workflows.
Consistent outputs you can trust at scale
Enlyta centralizes AI outputs so each document has a shared, editable summary that can be reviewed, refined and approved. This creates a consistent standard across teams and reduces the risk of contradictory, one off results living in someone’s chat history.
Enlyta is built for enterprise governance, with role based access controls, audit trails and approval workflows. Insight leaders can scale AI with confidence knowing outputs stay grounded, accurate and decision-ready.
Query your data with natural language
When an unexpected question comes up, AI Data Assistant lets you simply ask in natural language: no filters, no dashboard hunting or prompt expertise required. Meetings stay on track, alignment happens faster and decisions move forward in real time
Quickly connect research to see the bigger picture
Important insights often sit across multiple studies, markets and documents. Enlyta’s Synthesis Studio ingests multi-format research, including PPT, PDF, Excel and Word, and synthesizes what matters into narratives stakeholders can act on, without flattening the analysis.
This is especially valuable when themes, contradictions and emerging signals sit across markets and documents, not inside a single file.
Turn findings into a first draft in a few clicks
AI Story Drafting removes the hardest part of turning data and research findings into stakeholder-ready narratives faster.
Instead of wrestling with prompts, choose from built-in tones and styles, then refine the narrative directly. Faster to start, easier to finish.
Less time starting from a blank page. More time strengthening the message and recommendations.
Get to the point faster
AI Executive Summaries turn lengthy research into concise, editable overviews that surface the findings stakeholders need to know. Teams can review and refine each summary before sharing it, making complex research faster to understand without losing human oversight.
AI built for insights teams, by insight teams.
Enlyta reflects decades of experience helping global organizations turn brand, marketing and research findings into business decisions. Unlike standalone AI chatbots, Enlyta AI is embedded within the workflows teams use to explore data, connect research, communicate findings and support decisions.
When you need an answer instantly.
Use AI Data Assistant to respond to unexpected questions with clear, defensible answers fast.
When insight is spread across studies and markets.
Use Synthesis Studio to connect what matters across documents and formats – while preserving analytical structure.
When stakeholders want the point, not the 100-page read.
Use AI Executive Summaries to surface key points and create a clear, editable one-pager that’s easy to share.
When findings need to become a story others will read.
Use AI Story Drafting to generate a structured first draft – then refine the narrative, recommendations and tone in your own voice and stay in control.
Get brand tracking data in days, not weeks.
Access your data faster than before and stay ahead of your competitors. Schedule a demo to learn how Enlyta helps make it possible.
Data Visualization
Create data clarity.
Help your team find answers faster. Templated brand tracking dashboards make brand health data easy to explore, while built-in AI lets users ask direct questions and get clear answers fast. Designed for both insight teams and business stakeholders, Data Visualization makes complex research easier to understand and act on.
Insight Stories
Showcase your insights.
Turn complex brand tracking insights and research findings into stories stakeholders will actually read. Story Builder transforms research into clear, actionable content in digestible formats – while AI generates a stakeholder-ready draft you can refine before publishing.
Knowledge Management
Turn knowledge into action.
Keep all your research, reports, and brand tracking data organized in a secure, single source of truth. Use AI-powered search, summarization, and synthesis to uncover what your business already knows – helping teams to find research faster, spot themes, and work from a single, trusted view of the evidence.