New Charts that provide a clearer view of brand performance

Making sense of brand data often comes down to one question: can you clearly see what is happening, and explain it to others with confidence? 

In our latest Enlyta release, we focused on strengthening Chart Builder to better support how insight teams analyse, interpret, and communicate brand performance. The result is a more capable, more flexible way to visualise what matters. 

Here’s what’s new. 

New chart types designed for brand insight work 

Chart Builder now supports a broader set of visualisations commonly used in brand tracking and performance analysis. 

Funnel charts

Funnel charts make it easier to understand movement through key brand stages such as awareness, consideration, and conversion. This is particularly valuable for brand tracking programs, where understanding drop‑off and progression over time is critical. 

Scatter plots

Scatter plots are now fully supported within Chart Builder, giving teams a clearer way to compare variables and explore relationships across brands, attributes, or segments. 

Quad charts

Building on scatter plots, quad charts allow you to divide results into clear quadrants. This helps teams quickly identify strengths, risks, and opportunities, and makes positioning discussions more focused and concrete.

Horizontal bar charts

Horizontal bar charts provide additional flexibility when displaying ranked results or funnel‑style views, especially when labels or categories need more space to remain readable. 

Together, these additions give insight teams more control over how brand performance is explored and explained. 

A cleaner, more usable Chart Builder layout 

To support these new visualisations, Chart Builder itself has been refined. The chart area has been expanded, navigation has been simplified, and labels have been updated to reduce clutter. These changes make it easier to focus on the data and less on managing the interface, especially when working with more complex charts. 

The goal was not to change how teams work, but to remove friction and make interpretation faster and clearer.

From analysis to presentation, without rework

All new chart types are supported in PowerPoint export, so the charts you build in Enlyta can be used directly in presentations. This helps ensure that insights are shared consistently, without recreating visuals or losing context when moving from analysis to stakeholder conversations. 

Clearer visuals, stronger conversations 

These Chart Builder improvements are about more than adding new chart types. They are about helping insight teams see patterns sooner, explain them more clearly, and have more confident conversations about what the data means for the brand. If you would like to explore the new Chart Builder capabilities, your Enlyta team can walk you through what has changed and how it supports your existing brand tracking work.